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UMass LowellBrandGuide

Introduction

UMass Lowell’s brand has been strategically developed over the years through disciplined effort and significant investments in marketing and media. It’s the result of hard work and a lot of heart. It’s up to us all to work together to keep the UMass Lowell brand strong by having a consistent look and feel in everything we put out into the world.

And that’s exactly what this Brand Guide is for. It provides the blueprint for implementing our brand across all types of communications. Here, you’ll find all the elements, standards and tips you’ll need to make the best impression on audiences—be it through social media posts, digital ad campaigns, one sheets, publications and all other communications.

Quick Reference

Official Primary University Logo
Official Primary University Logo
Official Primary University Logo
Official Secondary University Wordmark
UML Blue
CMYK
100 57 0 2
HEX
#1257D1
RGB
18, 87, 209
PMS
293
Black
CMYK
0 0 0 100
HEX
#000000
RGB
0, 0, 0
Font DegularPrint Only
Font Anek LatinWeb Only
Font BarlowPrint + Web

Identification

  • University of Massachusetts Lowell
  • UMass Lowell
  • UML
  • River Hawks

Logos

  • Use the official primary university logo whenever possible
  • Athletics logo is reserved for athletics and spirit uses
  • Logos must not be altered
  • New logos must not be created

Colors

  • University colors: UML blue and black (see left for color breakdowns)

Photography

  • 300 dpi, high resolution, saved as tiff, jpg or eps

Font

  • Print: Barlow Family, Degular Family and Space Mono
  • Web: Barlow Bold, Anek Latin Bold and Space Mono Bold