UMass LowellBrandGuide

Introduction

UMass Lowell’s brand has been strategically developed over the years through disciplined effort and significant investments in marketing and media. It’s the result of hard work and a lot of heart. It’s up to us all to work together to keep the UMass Lowell brand strong by having a consistent look and feel in everything we put out into the world.

And that’s exactly what this Brand Guide is for. It provides the blueprint for implementing our brand across all types of communications. Here, you’ll find all the elements, standards and tips you’ll need to make the best impression on audiences—be it through social media posts, digital ad campaigns, one sheets, publications and all other communications.