Define your goal. What do you want to accomplish, with what audience, over what time frame? The answers to these questions will help you choose a platform. If your need is temporary—e.g., to promote a single event—ask for support from the university’s official social media accounts.
Develop a long-term strategy And make it someone’s job to see it through.
Set up your account and provide at least two people with administrative privileges or password access. This prevents accounts getting locked out if the account creator leaves the university.
Add the UMass Lowell logo. The logo should not be altered. Backgrounds are also available for download.
Link back to the university or your department website.
Use discretion. The university reserves the right to remove any content posted on a blog or social network that violates university policy or the law.
Plan for criticism. Avoid engaging with negative comments except to correct inaccurate information. Steer dissatisfied commenters toward offline conversations or to people who can solve their problem. In extreme cases, hide, block or delete inappropriate content.
Have a plan to promote your presence and build up your audience. Social media success depends upon followers, likes, shares, retweets and connections.
Delete any account you can no longer maintain. Abandoned accounts reflect poorly on the university.
For Help Getting Started
Contact our Social Media Director Alexa Carter.