Our Team Spirit

The university’s sports teams are River Hawks and the mascot is Rowdy the River Hawk. The River Hawk nickname and logo were selected in the spring of 1994 following a lengthy process, a contest and a final vote by the UMass Lowell student body. Not representative of any specific bird, the River Hawk is envisioned as a mythical bird of strength, speed and courage. It soars to great heights but never loses its connection to the river and the land below. Straddling both sides of the Merrimack River, UMass Lowell has been a thriving educational and research center for over a century with strong ties to the river and to the industries that line its banks.