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UMass Lowell logo

BrandIdentity

Our logos are the centerpiece of our visual brand. As the first impression made upon most audiences, they need to be clear and focused. They communicate the strength and unity of UMass Lowell as an institution. They should be used in conjunction with all official university activities.

Official Primary University Logo

Standard identifier
Official Primary University Logo
Standard identifier: reversed white
UMass Lowell Logo Black
Standard identifier: black
UMass Lowell Logo Blue
Standard identifier: blue

Official Secondary University Logo

An official secondary university logo, a wordmark, has been introduced for use in digital, social media and mobile communication channels when space is limited. It can be used in stacked or horizontal formats and is designed to provide a strong tie to the UMass system

Stacked version

UMass Lowell logo
Standard identifier
UMass Lowell logo
Standard identifier: reversed white

Horizontal version

This version is intentionally uncomplicated so that it may serve as the foundation for various lockups, or it may be used simply to fill a wider space

UMass Lowell logo
Standard identifier (horizontal)
UMass Lowell logo
Standard identifier: (horizontal black)
UMass Lowell logo
Standard identifier: (horizontal blue)

University Logos

To recap, the university has two official logos to address all needs and formats.They are:

  • Official primary university logo is the go-to version.
  • Secondary wordmark option

Logo Lockups

The development or use of customized and special purpose logos must conform to a standardized format, which combines the name of the entity with the UMass Lowell logo. Please consult with Marketing and Communications for assistance with any department, center, laboratory and research group logo requests.

Manning School of Business LockupCenter for Autism Research & Education LockupMathematical Sciences LockupCenter for Terrorism and Security Studies Lockup

Email Signatures

The look and feel of UMass Lowell emails must be standardized, professional and consistently branded. The Marketing and Communications team creates and manages email signatures to align with all university branding.

Official Email Signature (sample)

Official Email Signature