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Our Colors

Our colors are an expression of our brand identity. Our primary colors should always be the most commonly used, while our secondary and accent colors are supporting hues in our brand’s color palette. They’re not the star of the show, but they help keep things visually interesting and flexible—kind of like the best supporting actor in a movie.

Official UML Primary Colors

Our primary palette consists of UMLblue and black. Layouts will lean heavily on these colors, with the judicious addition of accents, to build color schemes that are complementary and balanced.

UML Blue
CMYK
100 57 0 2
HEX
#1257D1
RGB
18, 87, 209
PMS
293
Black
CMYK
0 0 0 100
HEX
#000000
RGB
0, 0, 0

Secondary Colors

Supporting hues complement and enhance our primary colors.

Dark Blue
CMYK
100 58 9 46
HEX
#00396E
RGB
0, 57, 110
Light Blue
CMYK
51 0 1 0
HEX
#5ADBFF
RGB
90, 219, 255
Gray
CMYK
20 14 12 40
HEX
#878A8F
RGB
135, 138, 143
Blue
CMYK
86 0 0 0
HEX
#00B5F1
RGB
0, 181, 241

Accent Colors

These colors can contribute a sense of energy or sophistication. In general, they should be used sparingly, but can be more prominent in some instances, depending on the audience and intention.

Green
CMYK
62 0 45 0
HEX
#3BD5AE
RGB
59, 213, 174
Aqua
CMYK
55 0 3 0
HEX
#62DAFC
RGB
98, 218, 252
Yellow
CMYK
1 16 99 0
HEX
#FFD140
RGB
255, 209, 64
Orange
CMYK
0 83 100 0
HEX
#FB471F
RGB
251, 71, 31
Fern
CMYK
86 33 71 19
HEX
#027669
RGB
2, 118, 105
River
CMYK
77 32 29 1
HEX
#4295A9
RGB
66, 149, 169
Gold
CMYK
23 30 100 1
HEX
#D0AF22
RGB
208, 175, 34
Maroon
CMYK
26 90 100 25
HEX
#9E3124
RGB
158, 49, 36